Brand Stories


XIANG is the founder and head of design for YUEL XIANG. She studied at IFA PARIS of FASHION DESIGN&IMAGE, graduated in 2010. YUEL XIANG founded her own fashion house YUEL XIANG in 2012. YUEL XIANG‘s strength has always been her self-assured simplicity of design,known for her minimalist aesthetic.

YUEL XIANG is a fashion label, founded by YUEL XIANG in 2012. YUEL XIANG makes sophisticated and comfortable modern clothing – “clean silhouettes, quality, craftsmanship and fit” are the focus. Make this your go-to brand for tailoring and separates that are cool but never obvious.

Grace H:

Grace.H is a semi-luxury Chinese designer brand, it was established by designer Grace Liu, and now it’s already one of the famous local jewellery brand with spectacular responses from the public.

Grace.H has also won the Italian A’ Design Award championship, first runner up of America MJSA Vision Awards and a number of other nominations.
Grace Liu had been living aboard for numerous years, exposed in western culture. And by combining her eastern knowledge and western exposure, her design is perfectly fused with the new perception of “Beauty”, executed by her eastern tooling method and balanced by her western experience.

Grace.H never follows the international trend blindly. Its concept of “Giving souls to jewellery” has made all the products different from each other, each of them has a different personality. A lot of celebrities are already regulars of Grace.H such as Cherrie Yang, Lin Yun, Lin Yuan, even Joe Chan Qiao En.

Fever Wang:

Wang Wen (FEVER WANG) studied in France and graduated from the Fashion design institute Paris Garment Union College. She founded her namesake brand in 2013.
FEVER! focuses on making comfort yet youthful workwear for the modern woman living a hectic life. You will sweep off your one-size-fits-all stereotype of workwear after seeing the design of FEVER!.
FEVER! cuts simple silhouette and makes them with exquisite fabrics. Colors based on calm, low-key and classic are their first choice. FEVER! is committed to the pursuit of minimalist, comfortable design to highlight the "independent beauty" of modern women.

Atelier Miss Lu:

Designer Miss Lu created Atelier Miss Lu in 2013. With elegance and simplicity in mind, the collection is for the sophisticated women that seek style beyond stereotyped career suits, mixed high street brands, and unpractical dresses. The epitome of class and sensuality, the Atelier Miss Lu is ready for any occasion. It presents the beauty of a multifaceted woman from her workplace, and into a glamorous night out in town.

Effortless, graceful and eternally elegant. Behind the minimalistic design, it touches people with details beyond the eye. Her clothing line is all about making a woman feel confident, every stitch and cut of the fabric is created to highlight her beautiful, modern and timeless self, a feeling that will never go out of date.



Xiu Accessories was founded in Shanghai by X in 2012. This jewellery collection by X is charming and exquisite. Graduated from the China Academy of Art's visual communication design, her signature style is a result of her unique production method. With a combination of embroidery and the careful selection of colours, the collection is bold and has an airy feel. In 2017, beads were added into embroidery, enhancing the jewellery collection with a three-dimensional effect.
Handcrafted production allows the embroidery elements to blend harmoniously with the earrings. The overall colour of the earrings is elegant and straightforward, but the delicate beads of hand-stitched seams make every angle exquisite. For every style of earrings, it comes in ear-clip and studs, which allows for different ways to be worn.


Kiki graduated and founded her brand KIKI CHAU in 2017, from Maragoni College in Italy with a Master’s degree in Fashion Buying and Marketing. KIKI CHAU presents a sense of European craftsmanship, through Italian designer, Damon F. Giannocaro. The luxury resort brand dedicates a chic and modern freedom for the urban woman, seeking a break-through from traditional wear. KIKI CHAU aims to resonate with people who live to inspire souls. For the leisurely vacationer, designs are specialized to provide high-quality, trend-setting styles for the avant-garde woman. KIKI CHAU composes a minimal, clean design and uses the most comfortable European fabrics. She is able to cross multiple consumer ages, sizes and trends, using light and elegant touches to make the wearer reveal a romance within.


PICOMENT is a contemporary silver jewellery and bag brand based in South Korea. PICOMENT aims to design a stream of consciousness in a modern way, without being tied to traditional forms. Pico stands for tiny units and movements, much like PICOMENT’s artisan silver jewellery and contemporary bags, which represent the concise, minimal and sustainable designs for the elegant woman.

nue :

neu was founded to blur the line between art and wearable jewellery. The designer plays with indefinite property of materials, to experiment, shape and reshape, bringing out classical elements in the light of surrealism as connections of vintage and contemporary styles. The wearers of the brand’s jewellery are the ones who are not afraid to interpret and carry the pieces in their own ways.


YEE SI is an independent designer’s brand based in New York City. Launched in 2017, YEE SI’s collections are inspired by minimalism and clean abstract form. With geometric structure and line, YEE SI creates multidimensional space as its exceptional aesthetic form.


Shannnam :

With convicted passion in handmade accessories, Riyo Chan founded her proprietary brand Shannnam in 2011. "Shannnam" is the romanization of Riyo's Chinese name, which stands for "mists in the mountains" and exudes an aura of elusive sentimentality.   The wiped-out specificity in Someone, Something, and Somewhere exonerates the burden of identity in carving out the silhouettes of our ukiyo with naked honesty.


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